The athleisure trend is here for the long term say analysts at GlobalData with its new report saying Asos’s decision to target the £2.5bn sports apparel market is a reflection of the category’s durable appeal.
The UK brand has recruited Tryzens to help re-imagine its online offering to support its rapid international growth. The new site is scheduled to launch later this year with an improved omni-channel customer experience.
Mizzen + Main is the fourth brand in two weeks to receive an investment from L Catterton's Growth Fund. The performance-focused menswear brand will use the investment to expand its product offering and omni-channel.