With four trade shows and a tech-focused conference, Premium Group was the most ambitious project during Berlin Fashion Week. And after reporting an 11% increase in footfall the company demonstrates it was well worth it.
Berlin is gearing up to kick off a new edition of Berlin Fashion Week on 17 January, welcoming over 200,000 visitors as the industry comes together to see the latest collections from the best local talent.
Acquired by the German group last year, for the first edition open to the general public, scheduled at the Berlin Arena from 2nd to 4th September, the B2B trade show has convinced its main players to present their Aut...
The Berlin shows, part of the Premium Group universe, announced a growth in visitor numbers for their winter edition. Premium also showed it has Europe-wide appeal, with 70% of its visitors coming from abroad.