New space, new concepts, new owners. Change is part of the daily routine for Premium Group. FashionNetwork.com met with co-founder and managing director Anita Tillmann to discuss the market and the group’s plans.
With four trade shows and a tech-focused conference, Premium Group was the most ambitious project during Berlin Fashion Week. And after reporting an 11% increase in footfall the company demonstrates it was well worth it.
Berlin is gearing up to kick off a new edition of Berlin Fashion Week on 17 January, welcoming over 200,000 visitors as the industry comes together to see the latest collections from the best local talent.
Acquired by the German group last year, for the first edition open to the general public, scheduled at the Berlin Arena from 2nd to 4th September, the B2B trade show has convinced its main players to present their Aut...