The value brand said this has been the fastest rollout in retail history. The company wants to be one of the largest clothing retailers in the UK by sales volume and become a £100m annual turnover business.
This spring will see River Island add a host of influential menswear brands to its online men’s offering to complement its in-house range. The move will help the retailer further capitalise on the menswear momentum.
The massive store has five customer “recharge” seating areas, free Wi-Fi and 54 fitting rooms. It is being built on Primark’s new shop fit with immersive tech elements including two LED shop-front video windows.