This spring will see River Island add a host of influential menswear brands to its online men’s offering to complement its in-house range. The move will help the retailer further capitalise on the menswear momentum.
The massive store has five customer “recharge” seating areas, free Wi-Fi and 54 fitting rooms. It is being built on Primark’s new shop fit with immersive tech elements including two LED shop-front video windows.
The store has been designed to pay homage to legendary music stars such as Heaven 17, The Human League, Joe Cocker and Def Leppard. The revamp follows a £60 million refurbishment of the shopping centre.
River Island is planning to open a number of new flagship stores this year and it’s starting with a major upsize at Landsec’s White Rose Shopping Centre in Leeds that will feature an in-store DJ and other experiences.