Britons are spending more and more money on activewear and many have seen their spend soaring in only the last year as running and gym workouts in particular have become more popular than ever before.
How much is a sponsored Instagram post worth? For designer labels and the biggest influencers it’s almost £100,000, according to a report from Rakuten Marketing, although micro-influencers might get only £3,000.
Brands concerned about the impact of Brexit-related price rises on sales can draw encouragement from new research showing Britons will continue to buy premium brands. Yet they may also cut the amount they buy overall.