As anticipated, Kering announced its plan to cut its majority stake in Puma to focus on its luxury houses instead. Puma's CEO also said the brand would not be picking up Kering's Volcom brand under the transition.
The Chinese boyband star was unveiled as the brand's first-ever International Youth Creative Ambassador last month, and his first interactive marketing campaign for sportswear range Adidas neo has ranked highly on Weibo.
Alessandro Michele’s Gucci makeover continues to keep the brand in top spot when it comes to desirability, and Rihanna is the top influencer, while sleeves have replaced shoulders as the statement zone this year.
The leading sports retailer, part of the DW Fitness First Group, has chosen Intu Metrocentre in Gateshead for a 15,000-square-foot flagship store. The space sells clothing from top brands including Adidas, Nike and Puma.