Instagram has hit another milestone: this time 1 million active advertisers, up from 200,000 the same time last year. The photo sharing app will also be rolling out new capabilities for businesses to grow their reach.
A study by Nielsen has uncovered that Millennials pose a real challenge to making a TV ad buy effective. Their penchant for multi-tasking makes them one very distracted generation and hard to reach with commercials.
Conde Nast announced that it would join forces with NBCUniversal and Vox Media to sell ads across their combined digital properties, and compete with digital advertising giants like Facebook and Google.
Snapchat owner Snap Inc has raised $3.4 billion in its initial public offering on Wednesday, more than it had sought, in the most eagerly awaited technology IPO since Chinese e-commerce giant Alibaba went public in 2014.
British retailers, food producers and consumer goods makers are cutting back on advertising to direct their firepower instead at lowering prices in the face of rising inflation, hitting the income of media groups.