With digital and interactive content becoming ever more important in the promotion of fashion brands and fashion weeks, The BFC has announced a multi-year partnership with global immersive content studio Digital Domain.
Saint Laurent's Francesca Bellettini and Calvin Klein's Steve Shiffman revealed their strategies for facing the market's new challenges at the New York Times International Luxury Conference in Brussels.
In a season marked by many retailers changing their approach for their Christmas campaigns, Mulberry has stuck to its tradition of creating quirky films that still manage to put its product at the heart of the message.
Max Mara is bringing its curated traveling photography exhibit to its Beverly Hills store. The exhibit showcases pieces of outerwear worn by 23 celebrities as part of a push to generate excitement for the brand's coats.
The Italian luxury group said it expects a trend of progressive growth, which will be sustainable in the medium and long term, as the group’s sales in China grew almost 40 percent in the first nine months of the year.
Tech company Snapchat has unveiled its first European store selling Spectacles in the East London hipster hub Boxpark Shoreditch. The pop-up acts as an interactive space for consumers to try out the smart eyewear.