The Italian menswear trade show, which began on Tuesday, is serving as a test case for the Italian government, which plans on investing in 15 other Italian exhibitions next year besides Pitti to promote Made in Italy.
Nike, Adidas and Puma are outfitting 27 of the 32 teams participating in the major international sporting event that started Thursday in Brazil. But one of them is supplying shoes to more than half of all the World Cup players.
Pitti Immagine's online trade fair has joined forces with the American company FTA to promote the development of emerging companies in fashion and technology, with the goal of becoming a true resource for such start-ups.
Florence will celebrate 60 years of Italian fashion during Pitti Uomo from June 16 to 20 through a project entitled "Hometown of Florence Fashion," organized by the Florence Center for Italian Fashion and trade show Pitti Immagine, with the help of a two million euro investment from the Italian government.
The Chic trade fair, which is moving from Beijing to Shanghai in 2015, is also renaming itself the China International Fashion Fair. Chic Young Blood for young fashion is being folded into Chic, which will move it from October to March.
The new European denim trade show got underway on May 7. Forty or so companies were present for its inaugural edition - some there because of their familiarity with Kingpins' editions in New York, San Francisco and Hong Kong and others in order to broaden their network.