The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.
British Formula One champion Lewis Hamilton has been unveiled as the new face of all Tommy Hilfiger's menswear labels, further deepening the brand's ties to motor racing following the launch of its Mercedes deal.
The French beauty brand has teamed up with the multitalented Italian social media star, entrepreneur and designer in a partnership that will apparently see the duo launch several projects throughout the year.
Amazon chief Jeff Bezos is now the world's richest person, having snatched the top spot from Microsoft founder Bill Gates who slips to second place, according to Forbes magazine's annual billionaires list.
Gift cards and vouchers remain hugely popular in the UK market with 73% of consumers buying them as presents, says a Royal Mail survey that underline the importance of easy-to-buy gift cards for fashion retailers.
Emotions - “a brand’s ability to spark an emotional connection with consumers” - will be key to the luxury sector in 2018 while the widest possible interpretation of sustainability is also crucial, a new report claims.