The California-based brand will collaborate with e-commerce platform Fancy on a series of videos focused on grooming tips and tricks. The series will feature 10 videos released on YouTube and the companies’ websites.
Adidas is definitely on a roll, having recruited the 21-year-old superstar model as brand ambassador. The partnership is part of a recent spate of powerhouse celebrity collabs engineered by the German sportswear giant.
The marketability of Tiger Woods will suffer following his arrest for driving under the influence, but the former world number one golfer's current sponsors will likely stay by his side, according to experts.
The HRC survey found that millennial and Generation Z shoppers solicit opinions on social media, and buy or return items based on feedback from their network. They also shop for beauty products primarily on Amazon.
This month, documentary film “Machines” opened the Copenhagen Fashion Summit, an event bringing together executives from leading clothing brands, social associations and politicians to discuss ethical fashion.
Liz Earle is leaving the brand she founded 22 years ago with friend Kim Buckland in order to focus on “new projects and partnerships” in the health and wellness arena, as well as on her Liz Earle Wellbeing magazine.
The top messaging app in China is redesigning key product parts to spread its tentacles to just about every aspect of Chinese life, including its own payment infrastructure, posing a formidable challenge to Apple Pay.