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A third of UK girls put off sport because of sportswear - report

A third of UK girls put off sport because of sportswear - report

​Despite a host of technical advances improving the fit of sportswear, 36% of women are still put off playing sport due to having to wear ill-fitting or hand-me-down clothing, according to new research.
Fashion
Media
UK consumers' sustainability score drops - ESW report

UK consumers' sustainability score drops - ESW report

The UK consumers’ crown for being among the leaders in sustainability values is slipping. They’re less sustainably minded than they were just a year ago, according to a new ‘Global Voices’ survey from digital firm ESW.
Fashion
Media

Decathlon UK appoints Fifty media agency to drive AI-driven promos

Expect a big upturn in AI-driven media promotions from Decathlon UK. The sportswear retailer has partnered with tech-driven agency Fifty to handle its media planning and output across all its omnichannel pathways.
Fashion
Media

DM Media joins Palomar network of independent PR agencies

Parisian agency DM Media has joined Palomar, an international network of independent PR and communication agencies specialised in the fashion, beauty and art of living sectors.
Fashion
Media