Shiseido is entering phase two of its strategy for global development; the launch of a new line of make-up reflects the desire of the Japanese brand to underline its capacity for innovation and to further its influence at home and abroad.
The 125-year-old maker of the Swiss Army knife is branching out into cutlery, watches shirts and perfume. Victorinox Chief Executive Carl Elsener said the range of newer products emblazoned with the firm's distinctive white cross within a red crest logo are breathing new life into the brand.
Richemont, the maker of Cartier watches, beat forecasts with a 12 percent drop in its full-year operating profit, boosting shares, but cautioned it faced tough markets and said its head would step down this year.
The watch and jewellery business Mywa has signed a licensing partnership with the sports’ brand Puma for its collection of watches. This replaces Puma’s contract with its previous partner, the Hong Kong based EganaGoldpfeil, which had expired.
Luxury goods stocks continued to slide on Tuesday 28 April as the swine flu outbreak raised fears it could hold back travellers, traditional buyers of upmarket handbags, watches and other pricey items.
At the same time as the deployment of online shopping, Hermès is considering necessary technology adaptations to sell on internet capable “smart phones”. “The technology is developing very quickly. We must take advantage," explained Charles Henri Leroy, director of client relations.
Exports of Swiss watches fell for a fifth month in row in March, with sales in the key markets of Hong Kong and the United States dropping fast as spending on luxury items shrank, data showed on Thursday 23 April.