After missing the critical holiday shopping season, Apple Inc has jumped into the voice speaker wars with the HomePod smart speaker, a device that will compete against offerings from Amazon.com and Google.
Amazon will launch a Windows-compatible PC app for its Alexa digital assistant that will directly compete with Microsoft's Cortana. The Alexa app will operate on HP, Lenovo, Asus and Acer Windows 10 laptops and desktops.
Amazon has filed a patent application with the US Patent and Trademark Office for its virtual reality mirror, offering a blended reality view to users for "entertainment and other purposes" including trying on clothes.
Estée Lauder is expanding its global partnership with YouCam in a first-ever mobile augmented reality training program offering Estée Lauder's 17,000 employees on-demand training and product briefings on their phones.
Pointy, a Dublin-based firm, is solving the problem of how to make it easier for people to find products they want close to home, as shopping online gets easier but locating what you want locally remains elusive.
NYX Professional Makeup has partnered with Samsung Electronics America to offer consumers a virtual reality interactive experience featuring beauty tutorials given by three brand ambassadors and beauty influencers.