Scientists at the University of Cambridge have designed super-stretchy, strong fibres that are almost entirely composed of water, and could be used to make textiles, sensors and other materials.

For the first time, Nike will use the Flyknit technology frequently utilized in its shoes to make a new kind of sports bra. The brand is already considering transferring the technology to other apparel items. 

Royal College of Art graduate Ryan Mario Yasin has invented a pleat system that allows clothes to adapt to growth spurts, perhaps the solution to parents' headache of spending money on clothes that kids quickly outgrow.

C&A is planning to open a new logistics and distribution centre in Trnava, Slovakia in 2019, which together with a new IT system and RFID tracking is expected to revolutionise the clothing company.

The emerging, innovative British premium tights brand, available exclusively online, has asked its fans to define their skin tone in order to create the first "truly inclusive nude palette."

German footwear brand Birkenstock has unveiled its new itinerant retail concept: the Birkenstock Box, created in partnership with top concept stores and designed to travel the world over.

UK-based Metail, a technology firm that specialises in ‘virtual’ try-on services, has raised £10 million from existing investors as it seeks to expand, to add men’s avatars to its service and to become profitable.

The Global Locator uses Bluetooth technology, Wi-Fi, GPS and GSM to track luggage and travel bags in real-time.

The skincare company has partnered with the Ocean Legacy Foundation to convert plastic recovered from the ocean into packaging for its products. 

Parent-group Inditex has implemented RFID technology in Zara distribution centers and stores, and is now extending the system to its Massimo Dutti and Uterqüe networks, soon to be followed by Pull&Bear.

Japanese designer Yuima Nakazato claimed Wednesday that he has cracked a digital technique which could revolutionise fashion with mass made-to-measure clothes.

Chinese e-commerce company Alibaba Group Holding is planning to launch a product mimicking Amazon.com Inc's "Echo" next week, according to a source familiar with the matter.

Paris is now fully equipped to attract more innovative companies than London and dominate Europe's startup scene, billionaire Xavier Niel said on Thursday at the opening of a startup mega-campus in the French capital.

If any brand made an impact in Paris this past weekend it has to be Birkenstock, the venerable German shoemaker, which held a garden party and elaborate presentation attracting the great and the good of men’s fashion. 

Burberry and the Royal College of Art have established the Burberry Material Futures Research Group, supported by a £3 million grant from the Burberry Foundation.