A recent NRF and IBM study suggests that while Gen-Zers favor brick-and-mortar, retailers who fail to integrate online and mobile services with their physical stores may be missing the mark with this key demographic.
Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.
Coty unveiled a blended reality experience in its recently redone Bourjois boutique in Paris where customers can physically hold product samples and virtually test them without hygienic concerns using augmented reality.
Amazon has launched Alexa Skill Blueprints, giving users the opportunity to create personalized Alexa skills suited to their homes and families. Categories of skills include at home, fun and games, and learning.
Amazon has launched what it is calling the "International Shopping" experience, allowing users to shop through its app and on mobile browsers in 5 languages and 25 currencies with more to be added later in 2018.
The Stockholm-based fashion brand has launched a new "Beacons Project," consisting of creating a new line of shirts made using upcycled plastic salvaged from the ocean by fishermen in the Mediterranean
Prestige beauty company L'Occitane en Provence is taking its assortment on the road with its new L'Occi Truck, the first ever traveling retail experience for the brand, modeled on the food truck concept.
The 5th edition of ISKO I-SKOOL, ISKO's prize for new talents in the denim industry, has announced the 20 finalists of its fashion category, selected from the 200 candidates who presented their ideas last November.