CVS Pharmacy, the retail division of CVS Health, has launched its "Beauty in Real Life" campaign, featuring unaltered images in line with the new standards for beauty imagery announced by the retailer back in January.
H&M is linking up with Jeremy Scott/Moschino for its big collaboration this November and it chose Coachella and Gigi Hadid to reveal it in an Instagram Live chat that hints at innovative marketing for the collection.
Dove has formed a two-year partnership with Cartoon Network to create youth-oriented programming designed to deliver a self esteem-boosting message of body positivity through the channel's Steven Universe show.
The Stockholm-based fashion brand has launched a new "Beacons Project," consisting of creating a new line of shirts made using upcycled plastic salvaged from the ocean by fishermen in the Mediterranean
VF Corporation's The North Face has launched its first ever product and marketing campaign focusing on women. Move Mountains is a multi-year initiative involving new product and women's specific stores.
There's been big change in the way lingerie is marketed in the 130 years since Triumph was launched and its newest campaign is embracing this change with a focus on empowerment and sisterhood rather than product.
Michael Kors is entering the golf world through a sponsorship of pro golfer, Charl Schwartzel, who will serve as the company's first brand ambassador in golf. Schwartzel will help expand the brand's sportswear category.