Luxury Swiss watch and jewelry brand Piaget has announced plans to debut on Net-a-Porter, in its latest step to appeal to a millennial customer. To help reach that young market, the Swiss-based house is harnessing style icon Olivia Palermo in a new ad campaign.
UK fashion retailer Ted Baker has continued its tradition of creating unique, quirky ad campaigns with a new shoppable 'sitcom' called Keeping Up With The Bakers. It includes in-store VR and Instagram Stories.
French footwear label J.M. Weston has cast popular French actor Omar Sy of The Intouchables fame to star in a Sleeping Beauty-inspired video and show off its new colorful loafer model on the dance floor.
Italian luxury menswear brand Brioni has tapped Samuel L Jackson for its spring ad campaign. He features in a series of black-and-white images for the campaign, which is part of a wider project, Tailoring Legends.