Tesco has unveiled a new campaign celebrating its F&F clothing brand and its home within the supermarket. Designed by Odd, the campaign follows a shopper as she glides through the aisles in the new summer range.
Italian luxury house Gucci is set to unveil the first fragrance by creative director Alessandro Michele. Actress Dakota Johnson, artist Petra Collins and actress Hari Nef have been chosen to star in the campaign.
Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once again booked the lion's share of new revenue, said a Interactive Advertising Bureau report.
John Lewis is taking a deep dive into a new approach to seasonal customer marketing and is launching a summer-long campaign focusing on British life, design and culture. Brands taking part include Mulberry and Hunter.
The American model, and daughter of Lionel Richie and Diane Alexander, will spearhead the campaign for latest Adidas Originals sneaker, the INIKI, which will be exclusively sold by Foot Locker in Europe.
Proenza Schouler is known for its cutting-edge designs and is now setting an example for the industry in its casting decisions. The brand cast a diverse group of faces, including three trans models, in its new lookbook.
Coty has fallen foul of the UK’s advertising watchdog with a high profile video ad for its Rimmel brand found to have used tricks to make Cara Delevingne’s lashes longer than they would be if she had just used mascara.