Zara deploys radio frequency technology for identifying SKUs

Zara is leading Inditex’s technological innovation. As a result of the company’s investment program in technological innovation and logistics, the Spanish group has now completed the process of installing RFID for identifying SKUs in all the stores across its largest chain. 

Inditex's logistical platform - Inditex

According to the group’s annual statement, the roll out of the technology across the Zara network concluded last year, following five years of development. The goal is to now replicate it across the rest of the brands in the group. 

The technology has enabled the retailer to use digital tags as well as interactive dressing rooms. 

The RFID system identifies each item through radiofrequency waves that are recorded in a chip inside the alarm, a process that allows for greater speed and precision in distribution centers and stores. Each item remains identified from the moment it leaves the logistical center until its sale.

RFID (Radio Frequency Identification) is one of Inditex’s most important projects, ranking high on the organizational chart proposed by RFID’s director Iván Escudero.

The Spanish group has worked on the implementation of this technology across its network for the past few years and predicts that the system will work across the majority of its chains and stores by the year 2020.

Zara counts more than 2,200 stores across the world. Currently, Inditex has already begun extending its system to the Massimo Dutti and Uterqüe networks, soon to be followed by Pull&Bear. 

Translated by Emily Jensen

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