Wang launches custom Swarovski patch lab

After featuring Swarovski-studded garments in the brand’s most recent runway collection, Alexander Wang is collaborating with Swarovski on a patch customization lab.


Kendall Jenner sports one of Alexander Wang's new Swarovski crystal patches - Instagram: Swarovski


Customers can head to one of Wang’s two flagship locationw, purchase a t-shirt or denim piece by the brand, and pick out one of Wang’s eight new crystallized patches to adorn their new purchase. Each patch will retail for between $35 and $100. The wordy jewelled patches include phrases like “Private Show”, “Party Animal”, “Workaholic”, and “Not for Drugs”, all reflecting the rebellious spirit of Wang’s latest collection.

Alexander Wang announced the Swarovski collaboration on social media with the help of Kendall Jenner and Bella Hadid.

The customization lab will be available from March 17th to 19th in the New York City and London flagships.
Swarovski has been a fan of Wang for years – the brand sponsored his show via the Swarovski Collective initiative in 2011, a collaboration that spawned a collection of Swarovski-encrusted accessories. In 2009, Wang took home a CFDA Swarovski Womenswear Designer of the Year Award, and again in 2010 in the accessories category.

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