She follows in the footsteps of a platoon of daunting female figures. Successor of Kate Moss, Helena Christensen, Gisele Bündchen and Erin Wasson, it is Kim Noorda’s turn to embody the Vero Moda’s new campaign abroad.

Kim Noorda

The Dutch 24 year old model, that has been seen on the pedestal of Chanel, Christian Dior, Hermès to quote only a few, having been propelled into France 5 years ago from the Danish group bestseller, has also been the muse at the heart of the brands; Bottega Veneta, Armani and Bulgari.

Vero Moda therefore made a logical choice snapping her up, bringing a new face to the brand “she represents the look and spirit of our three lines (Main, Jeans and Very) [...] due to her ability to adapt her style and mood, which is the key essence of our brand” Design director Bettina Schytt Therkelson confirms.