Vero Moda: Lily Allen fronts summer ad campaign

By

Rüdiger Oberschür

Published
Jan 7, 2016

Danish womenswear brand Vero Moda, member of the Besteller group, is extending its partnership with pop star Lily Allen, who is the face of the label and released a collaborative capsule collection last year in autumn. 

 
This summer sees the partnership go one step further, with the British artist gracing the spring/summer 2016 advertising campaign of Vero Moda next to her longtime hair stylist Alex Brownsell.

The images, shot in a villa in Morocco, feature the slogan “Fashion is better with friends” and celebrate lasting friendships and the love of fashion.

Besteller is a privately held family-owned retail company based in Brande, Denmark. It also owns menswear label Jack & Jones and denim brand Only. Vero Moda is its womenswear arm, which has also had Gisele Bündchen as the face of its campaigns in the past.