Vente-Privée launches first European ad campaign 'À la française'

By

Matthieu Guinebault

Translated by
Nicola Mira

Published
Jun 2, 2016

The French event sales leader has launched at the end of May its first European advertising campaign. The campaign, called 'À la française' (the French way), is targeting only Germany, Italy and the UK and it is also accessible via a dedicated mini-website.

The campaign was developed with production company Nema Prod. It features an interactive video website, opening with a young French woman wearing a sailor-stripe jersey and a hat, enjoying a coffee and a croissant on a terrace. From there, visitors can view 40 quirky videos about French stereotypes, from the 15 regulation kisses to say 'hello' to the accordion as successful evening entertainment. Visitors are then invited to discover 'Shopping À la Française'.

Vente-Privée currently has 60 million members worldwide, and offers for sale more than 9,500 major international brands throughout its sections (ready-to-wear apparel, accessories, household items, toys, sporting and high-tech goods). In 2015 the company generated a revenue of €2.5 billion.