V&A collaborates with Molly Goddard for Fashion in Motion series

The Victoria and Albert Museum will be hosting in July four free catwalk shows featuring pieces designed by Molly Goddard as part of its Fashion in Motion series.


Molly Goddard AW 2017Photo: Molly Goddard Photo: Molly Goddard - Photo: Molly Goddard

The shows will take place on Friday 7 July in the new Sainsbury Gallery, marking the end of the week-long Reveal Festival which celebrates the opening of the museum’s new Exhibition Road Quarter.

A graduate of Central Saint Martins College, Molly Goddard won the British Emerging Talent award at The Fashion Awards last year for her craft-based approach to fashion. She specialises in traditional techniques such as hand pleating, smocking and crocheting, and is known for her playful garments which are both delicate and fragile. 

The Fashion in Motion shows will present new designs alongside highlights from her previous collections, including pieces presented at her degree show. Guests can expect to see distinctive hand-made sets and unusual interactive installations.

“I’ve always thought of the V&A as an enormous cabinet of curiosities. I grew up exploring the galleries and they continue to be a huge source of inspiration for me. To be part of such a special event is incredibly exciting and we are looking forward to creating a fashion show in a totally new space while celebrating the history of the V&A and the preciousness of the objects,” says the designer.

Oriole Cullen, V&A fashion curator, adds: “We are delighted to feature the work of Molly Goddard as part of the opening celebrations for the Museum’s new Sainsbury Gallery and we are thrilled that she is creating a special selection of pieces which will be shown for the first time at Fashion in Motion. Molly’s use of narrative and the immersive experience to showcase her work makes her an ideal partner to bring the V&A’s new exhibition space to life.”

One of Molly Goddard’s designs is also currently on show at the V&A in the 'Balenciaga: Shaping Fashion' exhibition.

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