Unilever's Dollar Shave Club adds former Nike, Lululemon and Target C-suite execs

By

Cassidy Mantor

Published
May 2, 2018

Dollar Shave Club has made a series of veteran executive hires that round out its digital, tech, user experience design and strategy teams. The Marina del Rey, CA-based company has expanded its workforce 25% this year.

Speaking of the appointments in a release, Michael Dubin, Founder and CEO of Dollar Shave Club (DSC) said, "These hires join our leadership team at an exciting time and we believe they will be strategic drivers of DSC's continuing success."

Specific hires DSC made are Alan Wizemann, from Target and Lululemon, who will become the brand's chief digital officer, and former Nike exec Danny Miles, who will serve as chief technology officer. Gloria Synn, comes to DSC from Nordstrom and Gap, Inc., and will become the VP of member strategy, while David Kujda, from HomeAway, has been named VP of experience design.

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As chief digital officer, Wizemann is being tasked with building out consumer-facing digital by weaving together content and commerce. He previously rolled out Target's Cartwheel app.

Miles brings his recent experience as vice president of direct-to-consumer technology at Nike to his new role. He has already scaled DSC's team of engineers and data scientists to 75 people and is preparing the company for global expansion.

Synn, on the other hand, has  been tasked with creating a consumer communication strategy backed by data. Previously she was the director of relationship marketing at Nordstrom. She brings 15 years of retail experience in e-commerce and technology, including time at Gap, Inc., to the position. 

Kujda also joins the digital team as vice president of experience design. He will be responsible for growing a design strategy that will be ready to scale.

DSC's appointments show the company's digital investment strategy in action and are indicative of DSC's growth strategy as a direct-to-consumer e-commerce brand.

The company was founded in 2012 and currently employs 300 people at its 50,000-square-foot office space in LA.