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Published
Jan 17, 2017
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US sports brand Mitchell & Ness makes UK debut

Published
Jan 17, 2017

US-based sports apparel company, Mitchell & Ness has selected London as the location for its first international flagship store. Unveiled on 12 January, the 1,022 sq ft space is located at 19 D'Arblay Street, Soho.


The UK store is the brand's first international flagship - Photo: Mitchell & Ness


Established in 1904, the American brand is the oldest sporting goods company in Philadelphia and honours its heritage by selling vintage sports apparel, replica jerseys, snapbacks, and hats.

The London flagship offers visitors an innovative, modern retail environment that introduces the brand to the UK. It showcases its authentic jerseys, headwear and merchandise from brands such as Concepts and Reigning Champs.

The space features grey oak wood finishing and product displays with custom wood veneer finish.

The company has been preparing for the international expansion since 2015, when it acquired Refuel, which was the official Mitchell & Ness distributor outside of North America.

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