Things are certainly happening at Topshop. The British brand has just announced that it has hired a French press agency, Relative MO, for Topshop and Topman. It looks like the group’s PR, until now managed from the UK, could be in need of a French touch – perhaps with a view to developing in France?

Topshop spring-summer 2012 from the brand’s website

The new French press agency will be taking on above all the promotion of the men’s and women’s online retail sites which have been available in French since the autumn of 2011. Another fore-runner (?) to the group’s development in French was the arrival of Topman exclusively at Printemps Haussmann, also last autumn.

But above all, Topshop’s and its founder Philip Green’s interest in France hasn’t waned since 2010 and its last failed attempt at opening in France. Let’s see what happens in the next few months…