Hilfiger’s new perfume ‘Loud’, created by Estée Lauder Fragrances, is released this season targeting young adults, aged 20 to 30. On another note, its ad campaign will be less visual and much more musical as the American brand has partenered with the rock duo The Ting Tings from England. The rock band has dedicated themselves to the new fragance called “We’re not the same” (View music video below). Tommy Hilfiger has also launched Loud Radio, an mix of radios online such as Goom Radio, playing electro-rock.

The launch took place some days ago in Berlin. However, the Tommy Tour around Europe has quite a way to go as it passes by Milan this Thursday (Oct 28th); London for the International Herald Tribune Luxury Conference (Nov 9-10th); Copenhagen for a party celebrating ‘Loud’ (Nov 11-12th); Portugal to commemorate its 25th anniversary; Paris, where the marathon ends with great panache to inaugurate Tommy Hilfiger’s flagship store on the Champs Elysées (Nov 17-18th).