The Balmain fashion label is up for sale

According to Friday's edition of French financial magazine Les Echos, just over a year after owner Alain Hivelin's death his heirs have decided to put the Balmain fashion label up for sale.


Balmain - Autumn/Winter 2016 - Menswear – Paris - © PixelFormula

A minority share (30%) in the Parisian haute couture label founded by Pierre Balmain in 1945, held by relatives of the Hivelin family, will be put up for sale too.

The Bucéphale Finance merchant bank has the mandate for the label's sale. Generating a revenue of €120 million, Balmain is expected to be valued at between €300 and €400 million. Still according to Les Echos, an interest has already been shown by French, US, UK and Asian investment funds.

Balmain is in full bloom after the appointment of Olivier Rousteing as creative director in 2011, and it announced last month the launch next season of a new line targeted at children and pre-adolescents, labelled Balmain Kids.

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