TK Maxx kicks off month-long Black Friday sale

By

Barbara Santamaria

Published
Nov 3, 2017

TK Maxx has announced it will be hosting a variety of exclusive pop-up events in store and online throughout November to help savvy customers snap up big brand bargains in the run up to Christmas.

“Our whole concept means that we ‘do’ Black Friday 365 days a year, but from the 1st November this year we will be celebrating everything that TK Maxx stands for, by ramping up our offer,” said Group Brand Marketing Director Deborah Dolce.

“We will have a full month of fantastic products coming in to store and online every day featuring our favourite designers from around the world. With huge savings and big brand names, it’s shopping as usual with us, but with even more gems to snap up!”

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Price deals will be divided by categories, with the first week focusing on designer shoes for men and women, fragrances and big boxed toys.

Shoppers will benefit from bedroom and bathroom bargains on the second week of November, while international designer brands for men, women and children, as well as branded cookware and boxed gifts will be the stars of the third week.

The month-long initiative will come to an end after a week of tech and beauty electrical deals, including off-price brushes, straighteners and hair dryers, plus a selection of British designer brands.

Some of the specially curated events will be exclusive, with shoppers encouraged to sign up in advance to get their hands on the best discounts.

The off-price apparel and homeware retailer has more than 503 stores in the UK, Ireland, Poland, Germany, Austria and the Netherlands. It usually sells products at up to 60% less than the RRP.