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Published
Dec 16, 2015
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Superdry owner reports jump in first-half profit‍​

Published
Dec 16, 2015

The owner of British global lifestyle brand Superdry, Supergroup, posted on Wednesday positive half-year trading results driven by an increased store network and on-going product innovation centred on its womenswear line.



The group’s revenue grew by 22% to £254.7 million in the 26 weeks ended 24 October 2015 from £208.2 million in the prior year’s period. Retail sales were up 17% on a like-for-like basis, while retail revenue increased by 30.8% to £172.1 million.

The group recorded a 54% rise on under underlying profit before tax to £19.3 million, from £12.5 million in the first-half of 2015.

Euan Sutherland, CEO of Supergroup, commented: “SuperGroup has made good progress in realising its strategic objectives in the first half and has delivered profitable growth, while continuing to invest in the business. Central to this is the ongoing process to get ever closer to our customers who clearly appreciate the product innovation that is widening the Superdry offer.”

Sutherland said the retailer, which tied up with actor Idris Elba to launch a range last month, is well placed for Christmas. In the first six months of fiscal 2016 the company launched 14 new owned stores and 23 new international franchised and licensed stores, taking the total to 244 locations.

The brand offers affordable, premium-quality clothing, accessories, footwear and cosmetics. It has physical presence in 51 countries and 613 stores and concessions globally.
 

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