Stella McCartney supports PETA with new window installation

By

Cajsa Lykke Carlson

Published
Jun 22, 2016

Stella McCartney, the British fashion designer, famously doesn't use leather, fur or skin in her collections, and says no to angora and animal testing.

The longtime advocate of animal rights and welfare has now revealed her latest store window installation, which supports charities PETA and the Battersea Dogs & Cats Home. The installation reflects the theme of McCartney's current Autumn 2016 collection, and saw her adapt the "cheeky" cat motif into a graphic neon installation.

The installation will be featured in 19 Stella McCartney freestanding store windows across Europe, USA and Asia. The installation windows will also contain messaging to encourage contributions to the charities, and at the start of September they will be donated to the charities.

Donations to Battersea Dogs & Cats Home from Stella McCartney's two London stores will go towards the cost of caring for dogs and cats at their 3 locations around the country. Donations to PETA will be used to help their campaign to spay and neuter cats. Stella McCartney is also launching a social media campaign to support the project, with the fitting hashtag #StellaMcCatney.