Sports d'époque opens a pop-up in London

By

Olivier Guyot

Published
Oct 6, 2015

Great Britain, and London in particular, are currently hosting the cream of the crop in the rugby universe, and fans of the sport have crossed the channel to take part in the Rugby World Cup.

Sports d’époque has seized the occasion to share its concept. The French brand-chain, inspired by historic sport jerseys to create its collections, has opened a temporary store in the British capital. It is the first store outside of France, where it has nine stores, for the brand created in 2007.

To attract its target market, it has chosen the very international and commercial Piccadilly district. Open until mid-January, the 30 m² store located at 84 Regent Street allows the brand to showcase its rugby items during the World Cup. It also gives it the chance to present all of its Made in France collections for football, track and field, tennis, etc. over the holiday period.

It is above all a veritable test for Sports d’époque. With this location it will be able to test its potential among a very international clientele. At the same time, it also targets French tourists visiting London. The brand has opened a temporary store in Paris' Gare du Nord at the same time.