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Published
May 30, 2017
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Silvera to open UK flagship on London’s King’s Road

Published
May 30, 2017

Silvera, a French luxury furniture specialist, is crossing the Channel to launch its debut UK flagship store on the prestigious King’s Road in London.


Photo: Silvera


Due to launch soon, the 500-square-metre showroom will be designed by renowned architectural firm Jouin Manki, and focus on designer objects including furniture, lighting and rugs for the home, as well as lifestyle products such as ceramics, tableware, stationer, fragrance, jewellery and hi-tech items.

Founded in France in 1990, the brand stocks a collection of over 500 French and international designer brands. The new London flagship will join a portfolio of 11 Parisian showrooms and is expected to become a hub for designer collaborations and events.

When the company announced the news in September last year, owner Paul Silvera said: “We chose London as the location for our first flagship showroom outside of France due to its vibrant, cosmopolitan energy. I am confident that our showroom will be a perfect match for the catchment here and help to grow our expanding global client base.”

In addition to 11 stores, Silvera has an online site selling some of its high-end contemporary designer furniture collections and other lifestyle products.

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