Sienna Miller stars in new campaign for Sweden's Lindex

By

Cajsa Lykke Carlson

Published
Mar 8, 2016

Swedish high street retailer Lindex has expanded in the UK since opening its first store in London's Westfield Stratford shopping center in 2015. It quickly opened a second store at Westfield London, and is continuing to build its brand in the UK.

It's fitting, therefore, that the brand has chosen a well-known Brit to front its spring 2016 campaign: actress Sienna Miller. The spring collection is centered around her personal, boho-chic style, and has key pieces like a goddess blouse, maxidress and denim flares.

“I love the delicate fabric of the white blouse; I can imagine living in it during summer. The flare jeans are fantastic; comfortable and the fit is great! Both pieces are real classics that are versatile and well made”, Sienna Miller commented on the collection. "There is a lighthearted quality to the brand and I think it’s a real celebration of femininity; it’s luscious without being too serious," she said of Lindex.

Lindex says Miller was chosen because she "exudes Lindex values in every aspect of her life. Sienna radiates positive energy, humour and philanthropic views; with a keen involvement in charity work. Being a mother makes her the perfect figurehead for the Lindex brand."

The campaign launches on March 31 in all of Lindex' 18 markets, as well as online.