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Published
Jul 19, 2017
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Shop Direct starts search for charity partner

Published
Jul 19, 2017

British retailer Shop Direct, which owns Very.co.uk and Littlewoods.com, is calling on organisations who support children in poverty in the North West to put forward their £600,000 digital ideas.


Very.co.uk


The company is looking to support a charity through a combination of fundraising and technical expertise, it announced on Wednesday. To this end, the partnership will see the online retailer’s 4,700-strong team throw its collective weight behind a single charitable project with digital at its core.

Charities are being encouraged to apply by 27 July 2017 and will be whittled down to three before everyone at Shop Direct votes for the final digital project. The fundraising effort towards the £600,000 target will start in October.

Jacqui Humphries, group people director at Shop Direct, said: “Our people told us they care massively about helping children in poverty. That’s why we’re calling on local charities with this aim to get in touch with their big digital ideas.”

The Liverpool-based business generates £2bn in annual sales.

It has previously raised money to support Alder Hey Children’s Hospital and Claire House Children’s Hospice.

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