ShoeBuy names Bob Mullaney as COO and President

By

Obi Anyanwu

Published
Oct 2, 2015

ShoeBuy announced Thursday that Bob Mullaney has joined the company’s senior management team as Chief Operating Officer and President. Mullaney will bring together critical functions of ShoeBuy to maximize its merchandising, warehouse management, operations and customer service departments.

 
"As consumers increasingly shop online, it is a great time to join one of the first online shoe retailers to partner with great brands, offer new experiences and create new ways to engage with our customers," said Mullaney. "I'm eager to partner with the ShoeBuy team to further realize the potential for the brand within the expanding and evolving footwear space."
 
Mullaney is an industry veteran with over two decades of retail and footwear expertise with Rockport, where he served as President of the Americas, as well as Caleres Group, formerly known as Brown Shoe Company, Vida Group and Stride Rite Corporation.

"As consumers increasingly shop online, it is a great time to join one of the first online shoe retailers to partner with great brands, offer new experiences and create new ways to engage with our customers," said Mullaney. "I'm eager to partner with the ShoeBuy team to further realize the potential for the brand within the expanding and evolving footwear space."
 
He joins the company after its recent addition of a new Chief Technology Officer, who was appointed to head its new customer-centric approach to business. Mullaney will report to ShoeBuy CEO, Mike Sorabella.