Sarah Jessica Parker to design GapKids collection for spring 2018

By

Obi Anyanwu

Published
Dec 1, 2017

Gap has a new collaboration on the way for GapKids. The company announced on Friday a new limited-edition collection with actress and former Gap campaign star Sarah Jessica Parker, launching in spring 2018 at GapKids stores in the US, Canada, the UK, France, Italy, Greater China, Hong Kong and Japan, as well as online.

Currently starring in and executive producing the television show “Divorce,” Parker became a popular member of the fashion industry due to the television show “Sex and the City,” where she played Carrie Bradshaw, an author and newspaper columnist with a closet full of designer labels.
 
The actress launched her namesake label, SJP by Sarah Jessica Parker, in February 2014, and also launched collaboration collections with Nordstrom and Tome among others. In late 2016, Parker opened the first retail location of her namesake brand, and in 2017, opened a store at the Bellagio in Las Vegas and launched a handbag line named, The Seven Essentials.

Gap recently increased its attention on its children’s clothing offering. The clothing retailer in October launched a Baby Gap Outfit Box subscription service, offering five mix-and-match pieces every 3 months, and launched a similar service for Old Navy in November, offering clothing for children ages 5 through 12.
 
The company also recently increased its same-store sales forecasts for 2017 after having reported a 3% increase in overall third quarter same-store sales.