11 124
Fashion Jobs
ESSILORLUXOTTICA GROUP
Regional Medical Science Liaison Midlands UK
Permanent · BIRMINGHAM
BARBOUR
Global Ecommerce Content & SEO Manager
Permanent · SOUTH SHIELDS
BARBOUR
Senior Warehouse Supervisor
Permanent · JARROW
SAINSBURY'S
Home Delivery Driver
Permanent · NANTWICH
PENTLAND
Customer Operations Executive (Edi)
Permanent · SUNDERLAND
PENTLAND
Creative Team (Art Director + Copywriter)
Permanent · LONDON
MARKS&SPENCER
Senior Project Manager - International
Permanent · LONDON
MARKS&SPENCER
Project Manager - Ecom Distribution
Permanent · CASTLE DONINGTON
MARKS&SPENCER
Assistant Commercial Manager (B2B Gift Cards)
Permanent · LONDON
MARKS&SPENCER
Assistant Digital Marketing Manager (Marketplaces)
Permanent · LONDON
MARKS&SPENCER
Marketplace Planner (Junior Merchandiser)
Permanent · LONDON
UNILEVER
Regional Business Development Manager
Permanent · KINGSTON UPON THAMES
URBN
Urban Outfitters Stockroom Receiver - Manchester, UK (25 Hrs)
Permanent · MANCHESTER
EVERLAST GYMS
Systems & Data Coordinator
Permanent · SHIREBROOK
HENKEL
Key Account Manager - High Street And Value
Permanent · HEMEL HEMPSTEAD
FASHION PERSONNEL
Allocator
Permanent · LONDON
FASHION PERSONNEL
Demand And Supply Planning Executive
Permanent · LONDON
FASHION PERSONNEL
E-Commerce Administrator
Permanent · LONDON
FASHION PERSONNEL
Digital E-Commerce Coordinator
Permanent · LONDON
FASHION PERSONNEL
National Account Manager
Permanent · LONDON
FASHION PERSONNEL
Deputy General Manager
Permanent · MANCHESTER
FASHION PERSONNEL
Facilities Coordinator
Permanent · LONDON
By
AFP-Relaxnews
Published
Jun 24, 2016
Download
Download the article
Print
Text size

Reebok unveils new Kendrick Lamar collaboration and campaign

By
AFP-Relaxnews
Published
Jun 24, 2016

Rapper Kendrick Lamar and Reebok Classic have renewed their collaboration with a third capsule based on the iconic "Classic Leather" sneaker, due out in July. The sportswear brand also unveiled a new campaign for the collaboration, starring the American artist.


Reebok unveils a new campaign starring Kendrick Lamar ©Reebok


With the help of designer Ian Paley, Kendrick Lamar has once again revisited Reebok's iconic "Classic Leather," this time giving the shoe blue and red panels as a message of unity transcending Crips & Bloods rivalries. The shoe has a seam running from toe to heel separating blue and red panels, a feature billed as "a symbolic nod to unity and neutrality between warring gangs," while also referencing the various crossroads the rapper has faced in life.

The campaign is shot in a raw, pared-down setting, with Kendrick Lamar seen standing in front of a brick wall in streetwear garb, all capturing a certain feeling of neutrality. Some shots see the artist captured full length, whereas others focus on the footwear designed for this third collaboration.

Reebok Classic Leather Kendrick Lamar sneakers are due out starting July 1 via www.reebok.com and from selected stockists priced $109.99/€139.95. They'll be available in men's women's and children's sizes.
 

Copyright © 2024 AFP-Relaxnews. All rights reserved.