Pure London appoints Content Editor

Pure London has hired Nelly Gergi as content editor, with responsibility for all aspects of content creation across the group of shows including the newly launched sourcing section, Pure Origin.


Photo: A Line

Gergi will also oversee the recently expanded educational content programme and curate seminar programmes across the Main, Future and Origin Stages at Pure London’s upcoming February edition.

And she will drive digital communications, delivering key industry insights and intelligence to customers throughout the year.

She joins Pure London with immediate effect.  

Julie Driscoll, Managing Director at Pure London, said: “Having joined us from All Saints, where she worked as e-commerce copywriter and previously working at WGSN as a Denim Specialist, Nelly, who is also a BA (Hons) Fashion Journalism graduate from the London College of Fashion, will add a wealth of fashion experience to the Pure London team. We are delighted to welcome her.”

The next edition of Pure will take place on 11-13 of February at London Olympia, hosting over 700 brands from 48 countries. The event is expected to attract more than 10,000 UK and international visitors.

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