Puma leaves Charmant for Kering Eyewear

By

Olivier Guyot

Published
Jul 6, 2015

Puma has changed its eyewear licensor. The German kit supplier has stopped working with Charmant, which created the first collections for the brand in 2006. Now, Puma has handed over the reins of its collections to Kering Eyewear.

The first collection created by Kering Eyewear will presented this summer and will be available in stores in January 2016. The brand promises three segments: performance, active and sportstyle. It will offer specific brands tailored to each sport, like running and golf.

As for Charmant, it retains all the big names in its licence portfoliolio, such as Trussardi, Esprit and eyewear brand Elle.