Primark launches Henry Holland x GFW tote bags

By

Barbara Santamaria

Published
Apr 3, 2018

British fashion designer Henry Holland has designed a range of tote bags for Graduate Fashion Week that will go on sale across all Primark stores in the UK.

The collection of four tote bags features bold designs, in line with House of Holland’s style, where Henry Holland is creative director. Stripes, polka dots, animal motifs and slogan prints feature heavily on all four totes, which are made with 100% sustainable cotton.

Priced at £3 each, £1.32 of every bag sold will be donated by Primark to the GFW Foundation for the support of the next generation of fashion graduates.

Henry Holland is a global ambassador for Graduate Fashion Week, the annual showcase giving fashion students across the UK a platform for their creations. He is known for his playful slogans and tongue-in-cheek design, and has become a staple of the London fashion scene.

The collection of tote bags launch in Primark this week, ahead of the next edition of Graduate Fashion Week, taking place on 3-6 June at the Truman Brewery in East London.

The event is the largest showcase of graduate talent in the world.