Primark: Robbie Williams’ menswear to be sold in 15 stores

By

Matthieu Guinebault

Published
Nov 19, 2014

The Farrell brand launched by the British singer Robbie Williams is getting a second chance. As of December 20, its apparel products will be sold in 15 Primark stores in the UK as well as in continental Europe.

The products will be distributed in Primark’s British stores in Bristol, Lakeside, Liverpool, London, Manchester, Newcastle as well as its store in Dublin. On the continent they will be released in Marseille, Berlin, Cologne, Dresden, Eindhoven, Lisbon and Madrid. 

Farrell, which was launched in 2011, declared bankruptcy last October. The aim now appears to be to revive the brand. Formerly distributed in department stores Selfridges and House of Fraser, it was initially overseen by Burberry’s former artistic director of Ben Dickens. 

Primark operates through a network of 278 stores, including 164 in the UK, 37 in Ireland, 47 in Spain and Portugal, and 30 in Central Europe. The affordable brand generated 6.26 billion euros in revenue for its fiscal year ending on September 13.