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Published
Aug 24, 2018
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Phillips named CEO at Watch Shop

Published
Aug 24, 2018

Robin Phillips has joined Aurum’s The Watch Shop and The Watch Hut as chief executive officer.


The Watch Shop


This is according to Phillips’s LinkedIn page, which lists his new position from this month.

The digital expert has been previously director of digital at Kurt Geiger, director of omnichannel at Boots UK and director of e-commerce at Waitrose. Most recently, he served as an adviser to Holm, an in-store app for fashion retailers which helps consumers find available clothes according to their body shape.

His arrival comes six months after the departure of former Watch Shop CEO Alex Fisher, who left the business in February to join Oak Furniture Land.

Phillips describes himself as a “board level retail leader with deep digital experience”. At Waitrose, he helped install Click & Collect points for John Lewis in every shop, and later led the launch of Boots’ Sales Assist app during his tenure as omnichannel director at the beauty retailer.

The Watch Shop and The Watch Hut are two online retailers owned by Aurum, the largest prestige and luxury jewellers in the UK, whose portfolio of brands also includes Watches of Switzerland, Mappin & Webb and Goldsmiths.

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