Panic leads shoppers to spend an extra £180 in last minute shopping trips

Last minute shoppers are expected to spend on average £180 more on presents this year, as panic buying spreads in the last days before Christmas.


Nerve Media

According to a survey of 2,000 people from shopping centre owner Intu, men are more likely than women to leave their Christmas shopping to the last minute, with 14% of men leaving it until Christmas Eve, compared with 10% of women.

But women are more likely to spend more as a result of panic buying. The survey revealed that women will spend £189 more than they normally would on last minute gifts, while men will spend an extra £163.

“Last minute shoppers are an inevitable feature of Christmas shopping year after year,” says Intu chief executive David Fischel. “They prefer to leave their shopping to the final few days before the big day, or Christmas Eve itself. This has for some become part of their Christmas rituals, helping to create the perfect Christmas experience. Our prime retail and leisure destinations are buzzing with activity right to the last minute. Last year, we saw over a million shoppers come through our doors in the final shopping spree on Christmas Eve.”

But shoppers are being advised not to leave the bulk of their festive shopping until Christmas Eve. Last minute shoppers are likely to face disappointment on Sunday as retailers are forced to close early.

“With Christmas Eve falling on a Sunday this year, shoppers should be prepared to fit all their gift buying into the shortened Sunday trading hours,” said Fischel.

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