Pandora launches new collection and marketing campaign

By

Barbara Santamaria

Published
Sep 1, 2017

This autumn, Pandora celebrates the little triumphs in life with a new ad campaign and the launch of a completely new range of jewellery inspired by trends.

‘DO See The Wonderful’ is a call to encourage and inspire women to celebrate their personal triumphs, however big or small, and see the wonderful in their everyday life, according to the brand.

As part of the campaign, Pandora is launching a #DOSeeTheWonderful social media challenge, asking women to share precious everyday moments via social media, with the aim of starting a global conversation about women’s everyday achievements.

"At Pandora, we want women to celebrate all the wonderful things they and other women do each day because these moments represent important fragments of their lives. Our jewellery can act as a symbol of these everyday achievements and the things we cherish," explained Minna Philipson, Chief Marketing Officer at Pandora.

The new campaign coincides with the launch of the brand’s Autumn 2017 collection, which takes cues from popular trends such as mixed metals and geometric shapes. It also includes an innovative new stone cut,  ‘The Octagon Fancy Cut', which is described as having more sparkle and brilliance than traditional round cuts. 

"Our Autumn 2017 collection encapsulates the originality and creativity of thought and design expertise we have at Pandora. We allow the metals to speak for themselves, adding their characteristic warm or cool colour to looks. Tonal stones and crystals, translucent cubic zirconia and glittery enamel and glass further underscore the metal shades. We explore the play on light when materials are combined, and the way in which articulated designs cast shadows and light," said Stephen Fairchild, Chief Creative Officer.

The company is launching around 20 new products this season, taking full advantage of its new state-of-the-art facilities in Thailand and the improved production lead times.

Pandora is sold in 100 countries on six continents through approximately 7,700 stores and concessions.