New York Magazine launches standalone retail site

By

Kate Dingwall

Published
Nov 16, 2016

New York Magazine's retail component, The Strategist, has launched a stand-alone website. Previously, the website was incorporated into the magazine's website.

The Strategist is New York Magazine's curated, service-oriented e-commerce platform. The website launched on Tuesday of this week as a stand-alone retail platform separate from the magazine, after launching as an integrated e-commerce platform in October.

The website is designed to not only to provide a New York Magazine-curated list of items but to integrate editorial content into the e-commerce platform. This is the first major e-commerce extension by any major magazine in the U.S. Some of the current offerings on the site include 'the best white t-shirts', 'the most flattering jeans', and 'the comfiest sheets'.

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New York Media, owner of New York Magazine, also owns The Cut and The Vulture. This move to shoppable editorial content was headed by Pamela Wasserstein, who took over the helm of New York Media in April.

The Strategist is now available to consumers.