Nails Inc founder to launch another beauty brand

By

Barbara Santamaria

Published
Apr 18, 2018

Thea Green, who founded Nails Inc and expanded it into a fully-fledged beauty business, is working on a new lifestyle brand that will target teenagers and launch in Boots in May.

Called My Mood, the brand will bring together accessories, tech and beauty for Generation Z consumers. It will sell products like bath bombs, phone cases and room mist sprays, reported The Standard.

Thea Green has been busy with new business ideas lately, having launched a make-up brand called Inc.redible in November last year. It joins a portfolio of brands including Nails Inc, Lips Inc and Face Inc.

“Our new brand is aimed at the Gen Z Instagram audience, whose impressive purchase power can’t be ignored,” said Green, who founded the business in 1999 after spotting a gap in the UK market for professional high quality manicures.

The new My Mood collection will be sold in the UK from May, and in the US in 2019.

It will help the company reach its target of £16 million sales for the year to June 2018. Profits are expected to rise to £500,000, from £149,000 last year.