Munich Fabric Start hits record exhibitor numbers

Munich Fabric Start reported constant visitor numbers for its last edition, which took place on 4-6 September. Around 20,000 designers, product managers and buyers visited the trade show over the three days, and the number of exhibitors reached a record 1,050.


The trade fair was held in Munich on 4-6 September - MUNICH FABRIC START

"With View Premium Selection, with its early date in July 2018 and considerable rise in visitors, and the following Munich Fabric Start we have developed two consecutive trade fairs as a response to the early kick-off to the season. This allows us to react flexibly to scheduling needs and offer the industry a suitable platform at the right time in each case,” said managing director Sebastian Klinder, who was present during the three days of the fair.

The organisers said they were “very satisfied” with the event, and that the high number of visitors meant their goals had been reached.

Klinder also hosted one of the event’s highlights: a trend forecasting presentation by Li Edelkoort in the atrium on the second day of the fair.


Li Edelkoort talked about the trends for the upcoming season, emphasising the need to boost creativity in age of big data - MUNICH FABRIC START

While the fair presented the colour green as the standout trend of the season, Edelkoort talked about a range of trends under the concept of ‘Spiritual Nature’.

Asian philosophies and religions such as Taoism, Shinto and Krishnaism will shape the fashion and lifestyle sectors in 2019/2020, according to the Dutch designer. In addition to green tones, the orange tone of a Buddhist monk’s robe will also take centre stage, as well as indigo shades and “a blue that tries not to be blue,” she said.

Mysticism and romanticism will dominate as an alternative to today’s environment alongside voodoo-inspired and Celtic-inspired looks. Starting with oversized details such as XXL pockets and opulent layering of animal prints and colours, nature is set to become a source of inspiration.

The Scottish and Celtic cultures and their signature tartan pattern will yet again appear on the high street, but with a twist, “without necessarily looking like punk”.

The trend expert also advocated for more empathy and creativity as big data takes over the retail world. The activewear of the future was defined by Edelkoort as “protection power in a multi-layered outside world driven by upheavals”.


Over 20,000 people visited the trade fair at the beginning of September - MUNICH FABRIC START


The selection of 1,800 autumn/winter 2019/2020 collections available at the trade show reflected the trends described by Edelkoort: floral and animal prints, fruit motifs and a wide range of discreet nude and green shades are likely to be a hit next season.

Overall, there was a positive mood in the seminars and presentations, as well as in the VDMD and the exhibition halls.

New exhibitor Incalpaca confirmed this: "This is our first time at Munich Fabric Start and already now we can say: this decision has paid off. The presence of major German brands is overwhelming here but we were also able to make many good contacts outside Germany, from the Netherlands to Portugal,” said sales manager Karina Pinto Cortijo.

Florian Wortmann, Division Head at CG Club of Gents, told FashionNetwork.com: “For me, the show is good for discovering one or two highlights, and to be able to discuss specific matters with the brands directly”.

The brand Zutaten & Co also focused on inspiring topics, particularly in the area of sustainability. “Sustainability is the leading criteria in the conversations,” said Charlotte Bogregen, CEO of WeNordic, a Danish company.

Visitors and brands had also the opportunity to find product solutions such as buttons, ribbons and trims, as well as fabric labels.

The next edition of Munich Fabric Start will take place from 29-31 January 2019.

Translated by Barbara Santamaria

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