Muji opens flagship store on JD.com

Japanese fashion and lifestyle brand Muji has teamed up with China’s second-largest e-commerce company as it targets further online growth in Asia.


Muji

Muji will launch an online flagship store on JD.com, and promote the partnership with posters in 231 of its stores throughout China, it announced on Friday.

This will make it easier for online Chinese consumers to find and purchase Muji’s full range of Japanese product categories, including clothing, household items, home furnishing and even food.

“We are very excited to announce the opening of our store in JD.com, following the cooperation with JD Logistics, which began in September 2017,” said Naoyuki Yamamoto, president of Muji  Shanghai. “We look forward to bringing our vision of a simple, pleasant life to people, as well as contributing to society, through this partnership with JD.”

The e-commerce giant said Muji is a “hugely popular brand” and that the launch on its platform will take it to new levels. “Known worldwide for its simple aesthetic and well-designed products, MUJI has garnered a loyal fanbase of quality-conscious customers. With our commitment to delivering authentic products with world-class service, JD is the perfect home for Muji’s premium wares.”

The brands plan to deepen their link during the second half of the year with a more comprehensive omnichannel integration covering membership programs, products and more.

Muji sells low-cost, high-quality items that are renowned for their clean lines and minimalist design.

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