Moda reports strong order writing at SS17 edition

By

Barbara Santamaria

Published
Aug 11, 2016

UK trade show Moda said its SS17 edition, held between 7-9 August at NEC in Birmingham, saw three strong days of trading, as buyers from across the full spectrum of the industry came together to get a vision for the spring season.

This August Moda opened its doors once again with a reorganised layout, house brands across five sectors: Woman, Accessories, Footwear, Gent and Lingerie & Swimwear.

Brands reported a good mix of buyers and strong demand for summer styles, according to the trade show. For exhibitors within Accessories and Footwear, the show cross-sector layout proved beneficial to brands targeting several demographics.

This season also saw the launch of Active within Moda Lingerie, which was reported as a massive success. The area brought a range of activewear and sports styles from brands such as Acai Activewear and Björn Borg.

The next edition of Moda will run from 19-21 February at Birmingham’s NEC.